Stating the obvious, your customers often make very subjective decisions.  Paint & Coatings companies are in the color business.  Color…

  • Compliments performance
  • Creates mood & enhances experience

Our five senses want to be involved in every buying decision.  When you visit a restaurant, studies confirm you’re deciding how the food will taste before you’ve taken a bite. The…

  • Friendliness & attentiveness of the staff
  • Presentation of the food on your plate

What the food actually tastes like often confirms what you’re already thinking.

Subjective, maybe, but no less valid to the diner.  This happens with cars, house paint, and the markers our kids use for school.

  • Color, tactile feel, & smell are very important.
  • Perceptions are incredibly important.

Now, for the sake of full disclosure, fragrances usually do not make your products work better.  Fragrances do not improve technical performance as measured quantitatively.  Fragrances do not improve…

  • Freeze-thaw stability or weather-ability
  • Adhesion or weld-strength – too much fragrance hurts these properties
  • Shelf-life or rheology

But, that’s OK.  They don’t have too.  Your always adding ingredients that don’t necessarily improve performance.  Defoamers, biocides & UV Absorbers help keep formulas working in unpredictable environments.

Fragrances, malodor neutralizers & deodorants are a great way to engage the subjective side of consumer buying and insure you make a great 1st impression.

At least, that’s what they’re supposed to do.  I also see complaints skyrocket when bad odor emanate from a consumer or industrial product.  Bad smells send customers to your competitors or your lawyers.

When you positively engage your customers senses, all five senses including odor, sales go up!