When natural leather doesn’t smell like real leather
Leather goods go through a lot of processing that can reduce or change the natural leather aroma. Customers don’t buy if the leather aroma is [...]
Increase Sales by Engaging All 5 Senses
Stating the obvious, your customers often make very subjective decisions. Paint & Coatings companies are in the color business. Color… Compliments performance Creates mood & enhances [...]
The Top 10 Trends in Fragrance in 2016
More info to come...
